ACRONYM
ASIA ECOMMERCE
PROJECT CODE
7173
PROJECT NAME
Internationalization via E-commerce (Internacionalização via E-commerce)
PROMOTING ENTITY
ASIACORP - COMÉRCIO E INDÚSTRIA, LDA
FINANCING
PRR - Plano de Recuperação e Resiliência
INTERVENTION REGION
Centro
ELIGIBLE INVESTMENT
25,000.00 EUR
NATIONAL PUBLIC FINANCIAL SUPPORT
12,500.00 EUR
FINANCING RATES
50%
START DATE
November 13, 2024
COMPLETION DATE
November 13, 2025
PROJECT DESCRIPTION
This investment project focuses on the need for the company to invest in its digital media and channels, not only in terms of communication with its customers and partners, but also for investment in marketing and sales. The digital environment is essential for the growth and sustainability of any business, especially when we are in the sector of products intended primarily for the end customer.
Khainna is a supplement brand with a special dedication to distributing quality products with innovative formulas supported by high technologies, to improve the performance and well-being of its users.
The objectives of the investment project are:
- Enter new markets;
- Increase the customer portfolio;
- Increase turnover;
- Improve brand image and positioning;
- Invest in digital marketing and improve the performance of your online store.
The investment is aligned with the recommendations of the E-Commerce Diagnosis and the actions of the International E-Commerce Plan.
The company's strategy involves investing in a new and redesigned website aimed at foreign markets and investing in digital marketing and tools for metrics and monitoring results. Digital marketing is the process of attracting customers and identifying, anticipating and satisfying their needs and desires, through the internet and digital-based devices. With a website, it is possible to be on the internet and grow with digital marketing work that allows you to achieve very expressive results, attract customers, build relationships, provide positive experiences and generate more conversions. The importance of having a website with an Online Store is essentially related to the fact that you can sell your services, 24 hours a day, 365 days a year, practically anywhere. The customer can view the products and read the descriptions at their convenience. They can order the product and have it delivered to their home.
The main objective of this project is to strengthen some positions in international markets and start selling to new markets. Building a company's reputation and recognition is a time-consuming process that requires a lot of dedication. However, with the advent of social networks and the Internet, it has become easier to overcome the communication barrier.